The purple eyeshadow trend might seem daunting but take comfort in knowing it’s come a long way from the 1980s. In colors from lavender to wine, purple eyeshadow looks chic at any time of day and can take you right into a nighttime event. Celebrities including Lizzo, Nicole Richie and Kacey Musgraves have recently rocked purple shadow. It’s a look that isn’t going anywhere anytime soon.
There is an infinite number of possibilities when it comes to purple eyeshadow. You can try a light wash of color for a laid-back look with a nude lip, natural-looking foundation and cream blush. Or you can go all-out glam with a deep purple cat-eye or cut crease incorporating pops of shimmer in the inner corners of the eyes. Add a wine-colored lip and you have an Instagram-worthy glam that is sure to get all the likes.
Choose from dark purple baked eyeshadow, metallic cream shadow that lasts up to 24 hours or a full purple eyeshadow palette with glitter options. You’ll be surprised at how often you reach for one of these hues and how they’ll blend seamlessly into your usual makeup routine—no matter how natural or glam.
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